I think we all can agree that technologies has changed our lives in so many methods. Indeed, over the past two decades, technology has advanced at such rapid price most individuals have a hard time keeping up with the newest trends and gadgets. It should arrive as no surprise then, with every technology break through, our lives are usually quickly transformed into new ways of performing things.
Greatly affected by technology is definitely how we, as consumers, shop for products and services. Years ago, purchasing items in a store was the only means to obtain issues wanted or needed. That is certainly not the case today! Since the advancement of technologies, consumers have a whole new way to store; online shopping. For the last 5 to ten years, we have seen consumer behavior differ from shopping in a store to shopping online.
In fact , the projected sales from online shopping are to go from $204 Billion dollars in 2008 to an expected $334 billion dollars this year! (Source: Forrester Research, Inc., Cambridge, MA, US eCommerce Forecast: 08 To 2012) This expected growth shows that the trend towards online shopping is only increasing and get stronger. For most, shopping online has made consumers move from the “brick-and-mortar” model of shopping to a virtual buying environment. Wikipedia defines online shopping because the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary services, over the Internet.
There are so many advantages to e-commerce or shopping online. Typically, online stores are available 24 hours a day, and with many customers having Internet access both at work with home, most can shop launched convenient for them. As such, shopping online could be faster than browsing the areas of a physical store and/or relieve the wasted time jumping close to from store to store looking for a product or service.
Shopping online also has the advantage of quick comparison shopping in between products and prices. Individuals now have the ability to become savvy, informed shoppers by using local search engines to quickly seek out deals for items or solutions with many different vendors. Search engines, on the web price comparison services and discovery shopping engines can be used to look up retailers of a particular product or service and provide quick access to them.
Lastly, another advantage to online shopping is the freedom a customer has to buying items they may, or may not really feel embarrassed about in purchasing within a store. This might include some over-the-counter medications, personal items, mens underwear, and intimate apparel for men or women, etc . By shopping online, clients can have the privacy of item selection without feeling embarrassment of going to a register with an item they would rather keep private.
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For those of us who require immediate gratification, the disadvantage to online shopping is that merchandise must be shipped to the consumer, introducing a significant delay and possibly uncertainty about whether or not the item may actually arrive before the item is required. Moreover, in the event there is a problem with the item when it is delivered, most customers do not really feel it an advantageous process to return items through the mail.
Additionally , without the ability to personally inspect merchandise just before purchase, consumers are at higher risk of fraud than they would have within a physical store. So too, merchants furthermore run the risk of fraudulent purchases by customers using stolen credit cards or even fraudulent disclaiming of online buys.
Although the benefits of online shopping are substantial, the disadvantages to shopping online can be remedied through retailer policies plus procedures. It is very important for online stores to publish these policies and procedures, include the returning instructions, outline the delivery details and other specific information within put the customer’s fears at ease. Clients also must make sure they take the time to read through these details thoroughly and become educated shoppers so as not to have any kind of surprises upon delivery of their merchandise.