Obtain any successful Realtor to show a person their secret weapon, and odds are they’ll sit you down at a computer and pull up a nice looking website. As a marketing tool, a website could make all the difference, especially in real estate, exactly where more than 80 per cent of purchasers check the net first. Sellers, too, are increasingly using the Internet to market their home, and prominent, attractive websites are where they’re most likely to ask for help. It’s important to consider all aspects of web development, like programming, copy writing, and usability when creating your website, yet this article focuses on design because is actually what people notice first.
Whether most likely re-designing your old site or even creating a new one, following a couple of simple guidelines can bring great results. Keep in mind as well that the help of a professional web-designer will help everything here go a lot smoother.
The first challenge within creating an unique looking real estate web site is overcoming the sheer volume of similar sites out there. Unfortunately to get Realtors, there’s a lot of competition online, and it also can sometimes seem like all the good ideas are already taken.
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While it’s not necessarily that much of an uphill battle for the typical Realtor, a post-modern approach to design can make things more interesting. So what if everything’s been done? That you can do it better, taking the best ideas you find for layouts and pallettes, and adding your own touch to create things to the next level, and avoid copyright robbery. If you’re worried your site does seem too similar to someone else’s, no problem : just find a good real estate design forum and ask for feedback.
One error a lot of Realtors make in their design is trying to force a company logo into a layout where it doesn’t match. If the logo must be there, make certain it complements the design, or vice versa, to avoid the impression might simply taken a template plus added your own image files – this can be a turnoff for web users.
As your site concept takes shape, you’ll also have to figure out how much text to make use of, particularly on the homepage. For this stage, keep in mind what the user might be expecting when they click on a particular page — if it’s a clearly designated information section, they might want a lot, in case it’s the homepage, a few lines that will connect with and begin to inform the user might suffice. Also make sure your text styles are consistent, and your headings unique and complementary to the design.
Be careful as well not to try and pack too many features or links onto a single page. Things like map searches, selections, and weather indicators are often well-liked by users, but they might look uncomfortable and take away from the site’s major focus if they aren’t given enough space. Site navigation bars plus buttons should be limited to a couple areas on the page where they often appear, so the user is easily in a position to orient his or herself.
If you’re a Realtor serious about expanding your market, it’s important to spend time each week making your self look good on the Internet, and coming up with a good site design is the first action.